You're on the phone with someone. Often times someone dependable and reliable. Or has been in your recent past. And they want to let you 'in' on something. Something that 'the man' doesn't want you to know about. And you start to listen, with equal hope and dread. The hope that somehow, someway, this is NOT leading down the road you expect it to. And the dread that in your gut, you know that 'tis. So you just wait for the closer, the climax, the piece de resistance, the entrance of the 'big deal'.
"I want you to come to a meeting with me"
"What kind of meeting?"
"I mean, it's hard to explain, you just have to be there. Plus the VP is going to make a special appearance".
"But WHAT is it? Where is it?"
"At the Marriott in Long Beach. I'll come pick you up"
"What kind of meeting is it?"
"It's a business opportunity. You do want to make money, don't you? I thought about you when I went to the meeting, I said, 'Who would be SMART enough to take advantage of something like this?"
Somewhere in the middle of that, the person that is conversing (read: holding you hostage), is tugging at your heartstring/ego, but so far, no DICE.
- "You're a smart woman, P, I thought you would want to know about this"
- "When you have kids/get married, don't you want the flexibility to do things?"
The script is the same, but the cast of characters change.
Sound familiar? Maybe you didn't go to that meeting, but the variation of the meeting/selling point lurks in your mind. I know it does. There is always some bankruptcy, sob story of a guy that wanted to get out of the grind and show his son how to ride bikes, OR some chick who tugs on the heartstings of the mother's in the audience, OR a guy who tells you how much property/money/cash flow he has every month and that he is really busy but that he HAD to stop in and talk to US, but he has to be on his way, now. He fails to mention that they want to get you started on some 'starter kit' for the low, low price of 299.00, and of course, that's really a steal if in fact the 'kit' will pay you back in no time, and you're become a member of the gold, platinum, titanium, etc. VP club and by the way can we take a postdated check from you?
As previously stated, Even though you are NOW immune to the meetings that can either be overly spectacular or creepily clandestine, at some point in your life, some trickery occured where you either (a) showed up at one of the meetings, only to realize that it was THAT kind of meeting, or (b) you were tortured by your neighbor, hairdresser, co-worker, friend (that you haven't heard from in three months) to sell or be interesting in buying:
- Long Distance
- Herbalife, Noni Juice, et al.
- World's Greatest Vitamin
- Internet Mall
- To a DEGREE: Cookie Lee, Primerica, Mary Kay.
Sidebar: Every woman in the US of A has either bought a Mary Kay product at some time in her life, went to a Mary Kay makeup party, or was stalked over the phone by a Mary Kay consultant.
Anyway, back to the lecture at hand. The biggest problem with Network Marketing is not the marketing concept per se. But those same things that make it attractive are the very things that those who have never managed any level of business, big, or small, are not prepared to invest their time in. Usually, for the most part, there are exceptions to the rule; however, exceptions PROVE the rule.
According to Scott Allen, author of "The Real Problem With Network Marketing"
Most of these folks (Can be one or more of the below)
- have not done well in their business or profession and have little money saved up to invest
- have no previous experience owning or running a business
- have no previous experience in sales
- have little or no experience developing business relationships other than that of employer/employee/co-worker
- are not satisfied with their current level of income
- have unrealistic expectations of the amount of work involved compared to the revenue realized.
Again, there are exceptions to the rule; but the exceptions PROVE THE RULE.
So friends and family, please don't call my cell phone number so that I can review some antiquated flyer of yours, or you can email me a link to your internet mall to get toilet paper that I can buy at target, or tell me about the weight loss shake that worked for you (not to mention you are now working out three days a week). I'll pass.
And no, I don't want to buy the World's Greatest Vitamin.
What has been your experience(s) with folks interested in Network Marketing and/or the first (and probably only) time you were duped into a meeting?